Title: NME
The title NME is printed in a basic, bold red font with a white outline making the title stand out and legible, making it easy for the audience to spot on a shelf. Unlike other magazine titles NME is situated on the top left-hand corner instead of across the top of the whole magazine, this might have something to do with the fact that the title is only 3 letters long. The New Musical Express (better known as the NME) is a popular music magazine in the United Kingdom which has been published weekly since March 1952. It was the first British paper to include a singles chart which first appeared in the 14 November 1952 edition. The magazine's commercial heyday was during the 1970s when it became the best-selling British music magazine. During the period 1972 to 1976 it was particularly associated with Gonzo journalism, then became closely associated with Punk rock through the writing of Tony Parsons and Julie Burchill.
Colour Scheme:
The colour scheme of NME consists of the popular contrasting colours Black & White and also the colour Pink. The colour Red is also used but only for the title, this is to make the title stand out above the rest of the magazine. Red and Pink are corresponding colours as they are only a few shades away from each other on the colour chart. These colours give a sense of maturity and youth, White & Black are the professional, maturing colours while Pink represents youth. Pink on Black may also represent the punk rock / alternative culture…
Strap Line: New Musical Experience
The so-called strap line is no more than what NME stands for: New Musical Experience. It gives the audience the basic information of the magazine, what it represents and what the magazine is intended for.
Main Image: Pete Doherty
Peter Doherty (born 12 March 1979) is an English musician, artist, published writer and poet. He is currently a singer and songwriter in the band Baby shambles, but first came to fame with The Libertines, alongside Carl Barât. In 2005, Doherty became prominent in tabloids, the news media, and pop culture blogs because of his romantic relationship with supermodel Kate Moss and his well-publicized drug use.
The main image of Pete Doherty was purposely vandalized to draw in the audience, poorly edited with a bleeding nose just adds to his reputation. He is in no terms a role model, with his use of drugs, however his fans still stay loyal to him throughout the slander and support him through purchasing his albums. Pete Doherty, centre framed is topless wearing a rosary, this shows a sign of faith, a new beginning for him. His toplessness may be a sign of vulnerability.
Lead Story: ‘I’ll say sorry to every single person from the depths of my heart.’
This lead story shows another side to Pete Doherty, a kinder, gentler side to Pete. This advertises that he’s turned over a new leaf, and binned he’s ‘f*ck the world’ attitude. This is a major sell line and will entice the audience to purchase the magazine to find out why the change of heart, this may also support the main image and Pete’s direct mode of address.
Sell Lines: Give In To Indie-Rave. The new album you have to hear.
This is advertising Baby shambles new album and also supports the fact why Pete Doherty is on the front cover of NME. As Pete is seen to have turned over a new leaf, maybe his music has took a turn in a new direction too? This is the question the audience must be asking themselves and which will add to persuading them into purchasing the magazine.
The title NME is printed in a basic, bold red font with a white outline making the title stand out and legible, making it easy for the audience to spot on a shelf. Unlike other magazine titles NME is situated on the top left-hand corner instead of across the top of the whole magazine, this might have something to do with the fact that the title is only 3 letters long. The New Musical Express (better known as the NME) is a popular music magazine in the United Kingdom which has been published weekly since March 1952. It was the first British paper to include a singles chart which first appeared in the 14 November 1952 edition. The magazine's commercial heyday was during the 1970s when it became the best-selling British music magazine. During the period 1972 to 1976 it was particularly associated with Gonzo journalism, then became closely associated with Punk rock through the writing of Tony Parsons and Julie Burchill.
Colour Scheme:
The colour scheme of NME consists of the popular contrasting colours Black & White and also the colour Pink. The colour Red is also used but only for the title, this is to make the title stand out above the rest of the magazine. Red and Pink are corresponding colours as they are only a few shades away from each other on the colour chart. These colours give a sense of maturity and youth, White & Black are the professional, maturing colours while Pink represents youth. Pink on Black may also represent the punk rock / alternative culture…
Strap Line: New Musical Experience
The so-called strap line is no more than what NME stands for: New Musical Experience. It gives the audience the basic information of the magazine, what it represents and what the magazine is intended for.
Main Image: Pete Doherty
Peter Doherty (born 12 March 1979) is an English musician, artist, published writer and poet. He is currently a singer and songwriter in the band Baby shambles, but first came to fame with The Libertines, alongside Carl Barât. In 2005, Doherty became prominent in tabloids, the news media, and pop culture blogs because of his romantic relationship with supermodel Kate Moss and his well-publicized drug use.
The main image of Pete Doherty was purposely vandalized to draw in the audience, poorly edited with a bleeding nose just adds to his reputation. He is in no terms a role model, with his use of drugs, however his fans still stay loyal to him throughout the slander and support him through purchasing his albums. Pete Doherty, centre framed is topless wearing a rosary, this shows a sign of faith, a new beginning for him. His toplessness may be a sign of vulnerability.
Lead Story: ‘I’ll say sorry to every single person from the depths of my heart.’
This lead story shows another side to Pete Doherty, a kinder, gentler side to Pete. This advertises that he’s turned over a new leaf, and binned he’s ‘f*ck the world’ attitude. This is a major sell line and will entice the audience to purchase the magazine to find out why the change of heart, this may also support the main image and Pete’s direct mode of address.
Sell Lines: Give In To Indie-Rave. The new album you have to hear.
This is advertising Baby shambles new album and also supports the fact why Pete Doherty is on the front cover of NME. As Pete is seen to have turned over a new leaf, maybe his music has took a turn in a new direction too? This is the question the audience must be asking themselves and which will add to persuading them into purchasing the magazine.
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