Analysing Music Magazine Articles. 2

Mixmag.

Mixmag’s double-page Article spread is focused on a Dance Club, this suggeststhat the target audience is focused on people who listen to dance music, obviously the younger generation, and aged 18 or over as you have to be 18 to get into a club and that is the general age of ‘Clubbers’ and ‘Ravers’. This Article also reveals the fact that this new club is environment friendly, a revolution among clubs, gigs and raves everywhere; therefore it is also aimed at people who are environment friendly – people who are interested in saving the environment.The language in this article is very technical and advanced with the mentioning of ‘LED lights’ and ‘millions of tonnes of c02’. This language is very pacific and scientific. This shows this double page spread may also be aimed at those who understand and have an interest in the technical side to both clubbing and saving the environment. Mixmag also uses slang terms such as ‘chewing the fat’. In relation to the clubbing scene and it’s audience .The colour scheme of this article is Black, White, Yellow, Green and Pink. The use of the contrasting colours Black and White shows professionalism; also the use of Black brings out the other vibrant colours: Yellow, Green and Pink, this makes them stand out more and just like in a club it is dark. In a club the colours Yellow, Green and Pink are used, usually these are the colours of the lasers and lasers used in clubs which help add to the atmosphere. Rarely vibrant coloured smoke screens are also used but there is a health issue with them for those who have asthma.The text style used is fairly plain, however, the titles and beginning of the article uses a funky font style, the R which begins the article is in the style of thick lines shrinking inwards to create an R shape and when you look at it, it looks hypnotic which relates to the club scene.The double-page spread is dominated by pictures of ‘Clubbers’, ‘Ravers’ and clubs which shows the magazine is more interested in giving you an insight to the clubbing scene to give you a better understanding of what is being said. Clubbers appreciate and like the use of colour, so colourful pictures of clubs will attract their attention to this article as it reminds people of a rave or club with the flashing lights, lasers and bright colours, like the ones displayed on this page.
The tone this article is written as if it is talking to someone who lives in this sort of scene and knows what they are talking about, so it is very relaxed and informal with the exception of the technical terms.
The images in this article show off the club scene very well as the images are bright, fun and shows a happy place to be as there are people smiling and dancing, there are many pictures of the LED lighting and the multi-coloured strobe lights and pictures of people having a good time, which entices us to go clubbing.
Personally, I think this article is in need of prior knowledge to fully understand what is being said, as (for example) they talk about the environment and the waste products of clubs, to understand this you would need knowledge on environmental issues. Also there is no mentioning of where Rotterdam is positioned or why it is significant, therefore they would expect you to already know this Club as part of the club scene.