Thursday, 18 December 2008

Questionnaire Result Analysis.

Question1.
The majority of people who had participated in this questionnaire were female, as shown in the graph above. This could signify that women have more of an interest in magazines than men. This corresponds with my “planning of a music magazine”, as my intended target audience is both male and female. From my results I received feedback from both genders, so in effect I know that both genders would be interested in purchasing a magazine, the majority of that audience being female.

Question2.
As shown in the graph above, the majority age group who answered this questionnaire was between 15-17, this is good as in my “planning” I stated that my magazine will be mainly aimed towards the younger generation. It also enables me to figure out and plan what will go into the magazine as I know it can ultimately influence people who read it.

Question3.
As shown from the results above, there was a tie. The majority of the people who participated in this questionnaire listen to Alternative Rock and Heavy Metal; this tells me that the majority of the audience listen to some form of rock music which corresponds well with my planning, as I decided I would like to create an open rock magazine, inspired by Kerrang!

Question4.
This graph tells me that the majority purchases Kerrang! Magazine, a magazine which specifies in all genres of the Rock Music Industry from Indie / Emo Music to Heavy / Death Metal. This is fantastic as in my planning I decided to base my magazine on Kerrang!

Question5.
This shows that the majority of the youth will more likely purchase a magazine if it comes with a free gift, a free gift is that little extra that persuades them to purchase a magazine. This is not necessarily a bad thing, to correspond with my planning, I suggested a free gift to come with the magazine every so often or the obvious free posters with every issue. This also helps me disguise the price of my magazine, as I know giving freebees away in the magazine can be costly therefore it is obvious that my magazine would cost more than £1.

Question6.
This question is helpful for me to know how often my audience would like the magazine to be produced, this will also obviously affect the pricing of my magazine and when a free gift will be released. The majority of the questionnaires participants purchase magazines on a weekly basis.

Question7.
The majority of people stated that they would be willing to pay £1.99, looking through my questionnaire results and the planning of my magazine I have decided to settle with the price. As I would like to produce this magazine weekly and produce freebees every so often for the readers so they are enthusiastic to purchase the magazine all the time. I believe £1.99 is a good selling price as it is the exact price range of the feedback I received from the questionnaire, and would also help in ensuring I can produce the magazine to high quality.

Question8.
This shows that the audience would prefer to see a section in the magazine on both famous bands and unsigned bands, personally I am pleased with this result as it gives my magazine a wider range and means there is a higher possibility of more people purchasing the magazine.

Question9.
The majority would like to see band photo shoots in the magazine; 60% of participants said yes, they would like to see band photo shoots and it was a tie of 20% of participants who said no, they are not interested in band photo shoots and 20% that simply are not bothered. Personally I think including band photo shoots in the magazine is an advantage to my magazine and a great selling point.

Question10.
It is clear that the audience would like band interviews included in the magazine; again this is a great selling point of any music magazine, as fans would have great interest to hear from their favourite band.

Question11.
Some music magazines such as Kerrang! include ‘The latest gigs, Albums and Tours’ and this is probably why the magazine sells so well. By asking this question I can confirm that adding this particular section in my magazine will reassure sales, as 80% of those who participated in the questionnaire said ‘Yes’, that they would like a section for the latest gigs, albums and tours featured in the magazine.

Question 12.
This question is beneficial as it helps me distinguish what attracts my audience to a music magazine and I can make sure that I meet my audience’s expectations. Along with ensuring I produce the most favourite attractions in the magazine so that they wish to buy it. From this graph we can establish that the 3 main features that attract an audience to a magazine are the Main Image, Sell Lines and the Main Story. Then the Design, Colours, Freebee and Title.

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