Thursday, 11 December 2008

The Evolution of Britney Spears Part 1



In this cover of Rolling Stone Magazine, the image, Britney Spears is framed by an array of dark pink, silk bed sheets. The image has been cropped so that you have a head to thigh view of Britney; by cropping the image so you can no longer see her legs mean that they are able to zoom in on the image, in effect making it larger which will attract the audience’s eye more effectively than that of a small, full body shot. The audience’s focus and interest on the subject is immediately being increased by the type of shot Rolling Stone Magazine has used on Britney Spears. A Point-of-View shot; this particular shot shows a view from the subject’s perspective, in this case Rolling Stone has edited the image so that the audience appear to be looking down at Britney Spears in her underwear framed by an array of suggestive bed sheets, this creates the illusion of intimacy with the subject and stirs the first deadly sin, lust. Rolling Stone is well known as a unisex magazine but based purely on the type of image they have used for their front cover; I would say from a glance it is a typical male intended magazine as Britney Spears is showed rather seductively in an open blouse, exposing her underwear while laying posed on silken bed sheets with her hair fanned out to her right side.

Britney’s ‘costume’ consists of an open blouse framing her golden tanned, hour-glass figure. Exposing her underwear, this shows she is comfortable with her body and her sexuality. This image is appealing to the male species as it is fairly seductive and suggestive.

Three props have been used to make this magazine cover; the stuffed toy of TinkyWinky from the Teletubbies, this conveys her innocence as a child and at the age of 17, suggests her leaving behind her childhood and her coming into womanhood, another prop used is the phone held in her hand, this can be perceived as her way of speaking out and talking to the audience or as the typical image of any teenager girl – always on the phone. The final prop used is the array of pink bed sheets on which she herself is propped upon, this conveys lust.
The setting that is used is the array of dark pink bed sheets that Britney lays upon. Immediately we associate silken bed sheets with romance and passion, in effect this stirs the deadly sin: lust, which will persuade the male population to purchase this magazine.

In this magazine, the intertextual reference being made is the teletubbie teddy that she is holding and the connotation of this is referring to her childhood.

On the actual front cover; the title Rolling Stone is written in lilac with a white outline to make the text stand out from the magazine without attracting too much attention from the magazine’s main image, this also corresponds with the dark pink bed sheets which Britney Spears is laid out on and the sell lines are written in a basic, yet professional colour scheme of white and black – white writing with a black outline, this corresponds with her white blouse and black underwear.

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